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SCRA Webinar: Do You Really Know Your Customers?
April 22, 2021@11:00 am-12:00 pm
The webinar focuses on a step by step walk through utilizing the Empathy Map in conjunction with interview, survey and observation methods to help validate a better understanding of your customer needs. The session will aid in ensuring that your value proposition is properly stated and optimized in your sales and marketing plan to meet your target customer segment.